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Ever wonder how some bloggers can bring in tens of thousands of pageviews solely from Pinterest, without spending the whole day pinning? Cue Tailwind.
What is Tailwind?
Tailwind is a Pinterest scheduling tool you can use to quickly and easily schedule your pins.
But it isn’t just a scheduling tool. You can also use it to:
- Create a Smart Schedule to find out when your audience most active
- Skyrocket your pin’s reach with Tailwind Communities
- Pin seasonal and evergreen content on autopilot with the SmartLoop tool
- Create board lists to help you schedule one pin to multiple boards within seconds
- Go through your Tailwind analytics to find your best-performing pins and boards
If you want to take your Pinterest traffic to another level without spending endless hours manually pinning, a scheduling tool like Tailwind can help you with that.
In this post, I’ll be going over steps you can take to get the most out of your Tailwind account. We’ll also be taking a closer look at Tailwind’s most helpful features that can help you start increasing your pageviews.
Freebie: Want to follow along with this guide? Be sure to sign up for a Tailwind account. If you don’t have one, Tailwind is offering new users a free trial to try it out and see if it’s a good fit for you.
Here’s a snippet of what I’ll be going over in this post:
- What is Tailwind?
- Create a Weekly Pinning Schedule
- Easily Share Content to Several Related Boards with Board Lists
- Skyrocket Your Pageviews with Tailwind Communities
- Pin on Autopilot With SmartLoop
- Does Tailwind Cost Money?
- Final Thoughts on Tailwind
- Related Reading on Pinterest Marketing
Create a Weekly Pinning Schedule
After you’ve made a Tailwind account, the next thing you’ll want to do is create a weekly schedule.
You can do this by clicking on the Publisher tab and then Your Schedule.
You’ll land on a page similar to the one above. From here, you’ll click on Recreate Schedule.
On this page, you can also add custom timeslots to your pinning schedule. Or additional optimized slots, these are the dotted, unfilled rectangles that you see in the image below.
Once you have your weekly schedule filled out, Tailwind will automatically pin any content you have scheduled at its allotted time in your schedule.
And it didn’t take more than a few seconds to set up!
One thing I love about this feature is that you can make it look like you’re pinning and active throughout the day. So whether your followers are night owls or early birds, you increase the odds of your pins popping up in their feed.
How often should I pin on Pinterest?
In my experience, I’ve noticed that pinning 20 to 35 pins per day is my sweet spot. I still see growth in followers and traffic when I pin within that range.
These numbers are similar to what I’ve heard working for other bloggers too, so I’d suggest trying these numbers out on your account and tracking your growth.
What’s a good pin ratio?
If you’re new to Pinterest, you likely won’t have many pins to share yet. So in these beginning stages, you may want to share 80% of other pinner’s content and 20% of your own.
Then, when you’ve built up a well-sized collection of your pins, you can gradually move towards sharing 80% of your content and 20% other pinner’s.
Can you pin too much on Pinterest?
Based on my own experiences, I’d say yes. When I first joined Pinterest, I aimed to share 50 to 75 pins per day. Now, I’d say this is relatively normal when you’re new to Pinterest because you want to fill up your boards with relevant content so they don’t feel empty.
But, after the first week or two, you may notice that pinning too much could actually slow down your traffic growth, and become both time consuming and overwhelming!
Something to watch out for when pinning a lot is having your account marked as spam. This is the worst! But more importantly, what can you do to prevent this from happening in the first place? Two major things are: pin fresh content regularly and spread out your pins when scheduling them.
For examples of what qualifies as fresh content on Pinterest, definitely check out this post by Tailwind! It has some great tips for following Pinterest’s best practices and advice on how to create fresh, high-quality content.
Pinterest users are more likely to engage with fresh content and the Pinterest algorithm favors it as well.
When it comes to spreading out your pins, the goal is to avoid spamming your audience. Ideally, when you’re scheduling a fresh new pin. you’ll want to set the interval to at least 2 days.
Tailwind has a new feature called SmartGuide that automatically lets you know when you may be putting your account at risk or when you’re doing something that may lower your pin’s chances of being seen. It’s super handy and a good way of keeping your account safe.
How can creating a weekly pinning schedule help you increase blog traffic?
Regularly creating and sharing fresh content from your blog will give your audience more chances to see and interact with your pins.
Also, creating a Smart Schedule on Tailwind can help pinpoint and share your pins at optimized times when your audience is most likely to be online.
Easily Share Content to Several Related Boards with Board Lists
Creating board lists is the best way I’ve found to quickly organize and categorize your boards.
Here’s an example of a board list I created to keep track of the group boards where I can share Printables.
Then when I find a pin I want to schedule, I click on the Tailwind browser extension, type in the name of my board list and click on it to add all of the boards in it. When I click on to schedule the pin, it will save the pin to any open slots in my weekly schedule.
This feature is perfect for when you start joining more relevant group boards and creating similar personal boards on the same topic.
Skyrocket Your Pageviews with Tailwind Communities
Tailwind Communities are a lot like group boards, but supercharged.
At the time of writing this, group boards are still an effective way to reach a larger audience. But sadly, they don’t hold the power they did just a year back.
You might be thinking, what exactly are Tailwind Communities and how can they help me grow my pageviews?
These are small communities of pinners who share each other’s pins. These communities are usually categorized by niche, for example, there might be a Community for home decor bloggers or one specifically for DIY & crafts.
You can search for communities using their Find a Community tab. When you use this feature, you’ll also be able to see how engaged it is.
In my experience though, Tailwind’s ratings reflect the overall activity, not necessarily the engagement your pins will recieve.
So you’ll have to experiment by joining a few Communities and tracking the number of repins, reshares and audience reach your content is getting.
You can review these stats using the Insights tab. I usually stay active in a Community that either has a virality score of .9 or higher, or has a large audience reach.
When you’re first getting started, join as many as your plan allows, and check on each of their stats about a month in. If you’re sharing at least one pin per day to each Community you’re a member of, you should have some good information to go off of on your Insights tab.
If you’re curious, here’s a quick look at the results I’ve had since I started using Communities:
Pretty cool, right? I’m a big fan of Communities, especially once you find ones that work for you. It may take some time and research to find the right ones, but once you do, they can be a great addition to your Pinterest strategy to increase pageviews.
Above I share some of the results I’ve had, but Tailwind also publishes an annual report with Typical Results of Tailwind members, so you can take a look at what the average growth rate has been for their members.
Pin on Autopilot With SmartLoop
The phrase that comes to mind with this feature is: set it and forget it!
Who would benefit most from using SmartLoop? If you have a good number of seasonal or high performing evergreen posts you want to share on autopilot, this feature is for you!
Here’s how I use the SmartLoop tool.
- I create a new loop for an evergreen topic I write about on my blog. For example, social media.
- Then I name my loop and select relevant personal and group boards I want it to be shared to.
- I select the exact pins I want to loop. These are going to be high performing pins with a good number of repins.
- Lastly, sometimes I’ll adjust how often I want the pins in this loop to go out, and the timeline for the loop. You’re going to want to make sure the timeline here is 6 months or more. Pinterest puts more value on fresh pins over older pins right now and can consider it spammy when you share a pin to the same board too often.
Does Tailwind Cost Money?
Tailwind offers a free trial that allows you to schedule 100 pins, but after that it costs about $120 per year for unlimited scheduling. Or $15 per month if you prefer paying on a monthly plan.
Also, Communities and SmartLoop do come with a free plan, but they both cost extra if you want to increase the number of pins you can add to either.
At the time of writing this post, here’s the current pricing for SmartLoop and Communities PowerUps.
Final Thoughts on Tailwind
If you’re a new blogger, you might be wondering, would Tailwind be worth it for me?
Now, I can’t answer this for you. Your answer will depend on things like your budget, the number of pins you have to share, and if Pinterest is a platform you want to focus on growing your presence on this year. But I can share my prespective and experience with you.
When I was at the end of my free trial, I was hesistant to jump into the annual plan. It can feel like a big expense when you’re new to blogging and aren’t making much yet.
I was seeing some results with the free plan, but nothing to write home about yet. So I decided to go with the monthly $15 plan, and said to myself that if I saw a significant increase in my pageviews, I’d sign up for the annual plan.
A few months in, I decided to make the switch to Tailwind’s annual plan.
- I started seeing a consistent stream of traffic from Pinterest. My Pinterest traffic had increased by 354% in one month when I started using Tailwind to schedule my pins.
- Because of the increase in pageviews, I was earning more ad and affiliate income, and had savings to invest in a scheduling tool.
- Switching to the annual plan would save me $60 per year.
I continue to invest in Tailwind as a part of my Pinterest marketing strategy and love the results I’ve had with it.
Do you use Tailwind? What has your experience been like? I’d love to know your thoughts in the comments!