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You’ve probably been hearing about the massive success other bloggers are having with Pinterest.
They’re skyrocketing their pageviews and are bringing old posts back to life with this newfound traffic source.
But how are they doing it?
Maybe you’ve posted a pin or two to Pinterest, but didn’t see much engagement and decided Pinterest wasn’t for your niche.
This couldn’t be further from the truth!
While Pinterest’s algorithm is nearly always changing, the one thing that doesn’t change is how beautiful pins with interesting headlines usually have higher save and clickthrough rates.
One of the best ways to ensure success on Pinterest is to create show-stopping pins that really speak to your audience’s needs.
Here’s a glimpse of what we’ll be covering in this post:
- Analyze Your Blog Post’s Headline
- Open Your Design Software
- Find The Perfect Stock Photo
- Consider Adding An Overlay
- Decide What Fonts & Colors You’ll Use
- Finishing Touches
Analyze Your Blog Post’s Headline
Pinterest is more so a search engine than a social media platform.
What I mean by that is that when people use Pinterest, they are looking for something. Searching for an answer to their question.
They might be looking for a filling dinner recipe they can make in less than 20 minutes. Or they might be looking for a beginners guide on how to start budgeting.
Pinterest, like Google, is a place people go to for inspiration, answers to their questions, and creative new ideas.
This is very important to think about when you’re creating content and pins to promote on the platform.
If you look at some of the most popular pins on Pinterest, you’ll see that their headlines usually fall into one of these three categories.
- Numbered list post
- An ultimate guide
- Step-by-step, how-to tutorial
Before moving onto the design part of your pin, consider how your headline will make your audience feel when they see it.
- Is a problem going to be solved by reading your post?
- Will they be inspired and leave with some new ideas?
- Will they be able to go from A-Z with the help of your post?
These are all things to consider when writing your headline and optimizing it for Pinterest.
Below are a few examples of headlines I think would do well on Pinterest.
- 10 Delicious Vegan Recipes You Can Make in 15 Minutes or Less
- The Ultimate Beginner’s Guide to Working From Home
- How to Start a Travel Blog in 5 Easy Steps
Take action: Decide on a blog post you’re going to create a pin for and see how you can optimize your post’s headline to make it more clickable.
Open Your Design Software
There are a few programs you can go with when designing pins, but for this post, I’ll be recommending Canva!
Two other popular programs you can also use to create pins are:
- Adobe Photoshop
While these programs do offer free trials, they will cost you a small monthly fee to use after the first week or two. So if you’re looking to start with a free graphic design platform, I think Canva is a great user-friendly option to go with!
What is Canva?
Canva is a free design platform that bloggers and business owners can use to create graphics to promote their content.
There are hundreds of premade templates in their library, so you don’t need any design experience to get started.
They also have some cool features you can take advantage of while designing.
- A photos tab with free photos and video footage
- An elements tab with shapes, illustrations, and stickers
- A text tab with dozens of high-quality fonts
- An uploads tab where you can add your own images or logo to
Getting Started On Canva
From Canva’s home page, you’re going to create an account or log in, and click the create a design button. From there, you’ll type Pinterest graphic into the search bar.
Once you’re on the Pinterest graphic template, it’s time to find a background image or stock photo that fits with your pin’s headline.
Take action: Decide which design software you’ll use to design pins. Open up your Pinterest graphic template and get used to the features and design options the platform has available.
Note: If you don’t plan on using Canva, be sure to use Pinterest’s recommended pin size for your template. This is going to be either 1000 x 1500 px, or a larger size that follows a 2:3 ratio.
Find The Perfect Stock Photo
When you’re looking for the perfect stock photo for your pin, it’s important to make sure the image you choose is relevant to your pin’s topic.
So if you’re making a pin for a blog post on 5 green smoothie recipes to try this summer, it would be ideal to find a stock photo with smoothies or vegetables on a cutting board.
Below are a few free stock photo sites you can use to find a good image for your pin. Canva also has a photos tab you can use to search for free and affordable images.
General Stock Photo Sites
Feminine Stock Photo Sites
Once you have your photo picked out, you can hop over to the uploads tab on Canva to get it ready for use.
Consider Adding An Overlay
If the image you chose in the last step has a good amount of white space for you to place your text, feel free to move on to the next step!
If not, definitely consider using an overlay on your image.
An overlay is a colored shape you place onto your image in order to make the text easier to see. This can be white, pink, black or any other color that will help make your text pop!
Overlays can come in many different shapes and sizes. A square or rectangle are some of the most common ones I see, but it’s not uncommon to see circle overlays. Just make sure all of your pin’s text fits!
To add an overlay, you’ll want to click on the elements tab, and then pick the shape you want to use. Once you click on the shape, you can resize it to cover the areas where you plan on writing your headline.
From there, you can adjust the transparency of your overlay by selecting your shape and using the toggle bar on the top right.
Decide What Fonts & Colors You’ll Use
When you’re creating pins it’s important to use fonts and colors that make your headline clear and easy to read.
Tips For Choosing fonts
The biggest mistake I see some new bloggers make is using fonts that make their pin’s text hard to read.
Now this doesn’t mean you can’t use fun script fonts, but it does mean you’ll have to spend some time finding ones that are easy to read.
Another thing to consider is that your pin is going to look smaller when people are scrolling through their Pinterest feed. So you’re going to want to make sure you use a big font size and colors that help your pin stand out from a distance.
Personally, I’ve noticed some of my best performing pins actually use one font throughout the design. But I’ve also noticed some good results using one main font for my main text and a script font for the main keyword.
Note: If you do decide to use one font, make sure that it has bold and italic options on Canva. When designing, these options can help you bring attention to specific keywords you want to highlight.
Definitely run an experiment or two to see what your Pinterest audience is more drawn to!
When experimenting, you might also want to play around with the formatting of the text. For example, you might want to try using all uppercase letters, or just capitalizing the first letter of each word.
Note: If you’ve bought a font specifically for your brand that you want to use on your pin design, you can easily add it to your account using Canva Pro. They have a free 14-day trial if you want to give it a spin and see if it’s a good fit for you.
Canva’s free plan also has tons of free fonts to choose from, so don’t worry too much if you don’t have the capital to invest in a design software yet.
Some great free fonts on Canva are:
- Archivo Narrow
- Barlow Bold
- Cormorant Garamond
- Glacial Indifference
Take action: Pick one to two fonts you’ll use in your pin design.
Tips For Picking Your Pin’s Main Colors
Color psychology is definitely something to consider when it comes to design, but I’ve noticed it’s not the most important part in creating a great pin.
In my experience, I’ve noticed shades of blue, pink, purple, and green doing really well in terms of repins.
All things considered though, I know a dozen or more bloggers who are successful on Pinterest that use a variety of different colors for their pins. So I wouldn’t worry too much about only using feminine colors if that doesn’t match with what you’re using on your blog.
You could always experiment with this to get a better idea of what your audience is more attracted to.
An example of putting this into practice would be pinning the same pin in two different color schemes and then seeing how each variation performed after about a week or two.
Take action: Pick one to three main colors you’ll be using in your pin design.
If the blog post you’ll be linking to has a freebie or a content upgrade, definitely add an image of it to your pin! This is a great way to increase clickthroughs to a blog post!
Also, don’t forget to add in any branding or logo materials to your pin.
If you plan to write your blog’s URL at the bottom of your pin, I believe Pinterest suggests to use a font size that’s above 5. So be sure to double check on that before uploading your pin.
Lastly, you’re going to want to save your pin as a .png file and add it to your blog or website!
From there, you can use the Pinterest extension to save your pin directly from your blog to Pinterest. Don’t forget to include a Pinterest optimized description when posting it!