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How To Enable Rich Pins on Pinterest

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Want to set up rich pins in under 5 minutes? Sweet, set your timer and let’s get into the 2 step process to enabling rich pins on your blog in 5 minutes or less!

1. Download The Yoast Plugin

What this will do is fill in the HTML tags of your post so that Pinterest can take that information and plug it into your pin.

For example, when I pin this post to Pinterest, the post title, description, site name, date, and favicon will appear when people scroll past it on Pinterest.

2. Apply for Rich Pins

In order to validate your pins, you’re going to want to visit this site: https://developers.pinterest.com/tools/url-debugger/

At the bottom of the page, you’ll insert any page from your website. Since you’ve already downloaded the Yoast plugin, Pinterest should have pulled all the important details from your site.

Once you’ve been approved for rich pins, your pins should start to include more details within about an hour or so. Also, once you complete this process once, you won’t have to do it again for any of your other posts!

Screenshot showing that Pinterest enabled rich pins on content from rebekahhutchins.com

And that’s all you have to do to set up rich pins!

Benefits of Having Rich Pins On Pinterest

  • Your pins will look more professional
  • They’ll stand out compared to basic pins
  • You’ll be sharing your branding with each pin
  • Your reader can see more info at first glance

Bonus Step: Create A Pinterest Business Account

Now that you have rich pins enabled, you may want to convert your account to a business account. With a business account, you can view analytics and track your account’s growth. You can also see which pins are being viewed and shared the most.

Bottom line, if you’re serious about growing your Pinterest presence, I highly recommend moving to a business account. Just follow this link: https://business.pinterest.com/en/set-up-your-account

Click sign up, input your business name and your website and voila, you’re all set! You should be able to see analytics pop up for your pins I believe within 24 to 48 hours.

Want More Pinterest Posts? I got you!

Overall

Setting up rich pins is an awesome way to make your brand stand out on Pinterest and make your blog/business look more credible. Having rich pins set up will also allow you to give a sneak peek of your content to people browsing their feed. Ultimately, giving your pins an upper hand when comparing them to others around that don’t have branding or additional descriptions to go off of.

Ready to build your Pinterest skills? Check out the FREE 5-day email course, Pinterest Primer. I’ve gone through it a couple times and think it has some amazing info for new Pinterest users. It will help you build the perfect profile, teach you how to make viral pins, some Pinterest myths, how to schedule your pins and lots of other good stuff.

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One Comment

  1. Switching to a business Pinterest account and enabling rich pins have been really helpful for growing my following and tracking that growth. I’d recommend it to anyone that has an online business!

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