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Want to learn the ins and outs of Pinterest in under 20 minutes a day? Awesome, today we’ll be reviewing a totally free course you can take to boost your Pinterest skills, and a few bonus tips sprinkled in there from me too. 🙂
Strengthening your core in fitness can help improve your posture, balance, and stability – essentially it benefits your entire body. The same goes for when you put time into strengthening the core of your social media presence.
What are some of the benefits of building a strong Pinterest foundation?
- Increased page views & brand exposure
- Boost in affiliate income
- Increase in product sales
But in order to receive great results, you have to spend some time honing in on the basics of the platform you want to succeed in.
This post is actually in honor of the FREE 5-day video course, Pinterest Primer, so we’ll be touching the surface of what each day includes, and I’ll be adding a few little side notes of my own to give you some additional resources.
Sound good? Great, let’s jump in! 🙂
In this course, McKinzie covers:
- Crafting an amazing profile
- How you can make viral pins
- How to schedule your pins
- Pinterest Myths
- Common Mistakes
The first 3 days cover critical information that’s super important if you plan to make Pinterest a part of your blog’s marketing strategy. They’ll act as the core of your foundation and will give you a good introduction to how the platform works.
The last 2 days are more so going to help you with understanding what works on Pinterest and how you can avoid wasting time on things that are ineffective.
That said, let’s go a little bit deeper into what the course will go over and why each step is important in the grand scheme of things.
1. Crafting an AMAZING profile
Your profile is your first impression to your ideal client or reader. It introduces them to who you are and what you’re about, so be clear, but personable and let your personality shine through in your description.
Also, don’t forget to add relevant keywords to your business name and profile description. For even better SEO, aim to place your top keywords near the beginning of the first sentence of your description.
Want step by step tips you can take to optimize your Pinterest profile today? Click here to get access to Day 1!
2. Creating viral pins
Imagine yourself in a bookstore browsing through the books on the shelves. You see a beautifully designed cover with a clear, eye-catching title, so you pick it up and start reading it’s description.
The same process applies to pins on Pinterest. Your main priority is creating an attractive pin with an awesome headline to grab your ideal reader’s attention. Then when they click on your pin, they’ll check out the description and if that looks good they’ll head over to your site.
So the key things to focus on here are:
- Your pin design
- The headline used on the pin
- Your pin description
For some help with pin design, check out this step by step tutorial on creating beautiful pins in Canva.
And to make sure you have an attention grabbing headline, use CoSchedule’s headline analyzer to confirm that it’s both powerful and engaging. Try to aim for the green 70 and above for high performing titles.
In Pinterest Primer, McKinzie has lots more tips on how to create a viral pin including colors that get the most engagement as well the ideal pin sizes. So if that’s something you’d like to learn more about, stay tuned for Day 2!
3. Scheduling your pins
From Viraltag to Tailwind to BoardBooster, there are lots of different social media schedulers you can use to help save time pinning. But how exactly do you use them?
In Pinterest Primer, McKinzie goes over how to plan your content in Tailwind and BoardBooster. She notes some of their top features and shows you step by step how to easily schedule your content to go out without you having to spend hours a day manually pinning.
Using a scheduler can help you reach your target audience at times when they naturally check their feeds and can help you save so much time and energy every week by batch scheduling your content ahead of time.
Each program has its pros and cons, so tune into Day 3 for a free trial offer to test out both Tailwind and BoardBooster and see which one you like best.
4. Pinterest Myths
This was a really fun & encouraging lesson in the course. Some of the myths discussed could potentially be stopping people from getting their brands out there and seeing some of the benefits of using Pinterest. So this is definitely an important lesson to go through to break down some mind blocks you might have.
Here are 2 myths from the course I definitely thought were true when I first started using Pinterest:
- Only women use Pinterest. As mentioned in the course, “13% of online men use Pinterest as opposed to 42% of online women.” So although a majority of users are women, there are more and more men starting to hop onto Pinterest as well. I’ve actually been noticing more dude bloggers showing up in my feed too which is really cool! They each have unique perspectives and some really great advice.
- You can only gain traction on Pinterest if you write in a specific niche. So not true! I’ve seen bloggers in all kinds of niches succeed on Pinterest. Even though some niches may do better than others, you can still find success if you write and monetize content that can genuinely help your readers.
5. Common Mistakes
Are you using low-quality images for your pins or pinning your content for the day all at once? These are just 2 of common pinning mistakes that could be jeopardizing your Pinterest presence.
To find HD images for your pins, check out this list of free stock photo sites for bloggers.
My Top Takeaway from Pinterest Primer
I loved the statistics sprinkled throughout the course. Below are the ones that surprised me the most!
- 87% of pinners have purchased a product because of Pinterest.
- Portrait photos get 60% more repins than extra long photos and do much better than landscape images.
- Pinterest traffic exceeds 5x that of Twitter and has 50% more traffic than other social media sites.
This course has reaffirmed to me that Pinterest is a powerhouse! No matter your niche, you have the potential to drive amazing amounts of traffic back to your blog with the right framework in place.
I just checked my Google analytics and Pinterest accounts for over 90% of my blog’s traffic at the moment. Cool, right? I highly recommend creating a business account of your own and getting acquainted with the platform.
If you want to grow your Pinterest presence in a little over 10 minutes a day, definitely check out Pinterest Primer.
I’ve gone through several free courses on pinning basics and this one’s my favorite. McKinzie goes over the most important steps you can take to start building your brand on Pinterest. From best pin practices to scheduling content quickly & easily, this course covers all of the essentials. Click here to sign up for Day 1: How To Create The Perfect Pinterest Profile.