Now that we have that fact out of the way, let’s assume you have a good website.
Let’s assume your website is:
- Well managed
If it is not, do the work. Your website is critical to building your brand online.
Driving people to your site
There are millions of people online. Among these people are your target audience and potential customer base. But having the most incredible website on the Internet will do you no good if no one is going to your site.
Everyone who knows anything about computers and websites knows that Google is king. Google is the search engine of all search engines. Marketing professionals know that the SEO (search engine optimization) words used on your site are what Google searches for that that is how they match what the customer typed into the search field to your site.
However, Google flexes their weight. They do not tolerate people who try to position themselves on the internet with the overuse of keywords. Google polices the sites through technology and people who try to bend the rules are penalized.
Blacklisted By Google
Google considers SEO abuse (among other things) as spam. This could lead to being blacklisted. If you are blacklisted, Google search spiders (as well as other search engine spiders) will not go to your site when looking for a match for a search. They usually will place a warning on the search page that your site may be a spam site just in case someone finds you on their own. In other words, you are made virtually invisible.
Keep your content current and written for the reader (not for the purpose of gaining searches). Google knows when you use your site. A site that is not active and utilized puts it way down the list of search pages, and few people will look through 10 search pages to find a site that can help them with their issue.
Work with professionals. You need pros that keep their finger on the pulse of the way searches work. There is an excellent SEO process by Eric Strake, who is an industry leader in this field. Do not assume you cannot make your site work for you. You can, with the right support.
Add a blog to your site and use it. Content is king. People love to read blog posts that they can respond to. It gives you the chance to interact with potential and current clients. It shows that you are interested in giving them knowledge, and you care about what they think.
You can add humorous posts. You can let guests post expose topics from a different point of view. This gives you respect from Google because your site has continuous activity and bonus points with your readers.
Why do you need bonus points from your readers? Because when you post something important, touching, funny, or insightful, they are going to hit that “share” button. Your post (and website) will go to hundreds of their friends. If a few of them continue to share thousands of people will see your site.
Your sales go up. Your following increases, For the price of a little time and research or a small investment for a guests post, you have super-charged your site. This is how you build your brand online. Just go for it.
Ashley Lipman is a super-connector with Linkio who helps businesses with building their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in the SaaS world and digital marketing.