You’re scrolling through Pinterest’s smart feed when all of a sudden an incredibly designed pin draws you in. It’s colorful, but not cluttered. Informative, but not spammy. Beautifully branded, killer headline and all around grabs your attention. That my friend is what you call the whole ‘pin image’ package. And I want to help you create that same feeling in others when they come across your pins.
So let’s get started!
Pick & Open Your Design Software
There are a few programs you can go with when designing pins, but for this post, I’ll be using Canva. I know others use PicMonkey and Photoshop as well, but since Canva is free and has an intuitive interface, I think you’ll find it easier to use when you’re just starting out.
From the home page, you create an account or log in and then pick the template you’re going to work with.
I personally like using the ‘Blog Graphic’ template, but sometimes I also put in custom dimensions of 1000 x 1500.
I’ve found that both dimension settings show great results for me personally. Onto step 2!
Find The Perfect Stock Photo
Hail to the free stock photo! It’s crazy how many free, high-quality stock images are available online now, and it’s always an awesome feeling when you find 1-2 sites that consistently have pics that match the vibe you’re going for.
Here are 10 free stock photo sites to help you find the perfect stock photo for your pin:
5 General Stock Photo Sites:
5 Feminine Stock Photo Sites:
Once you have an image you think fits with your blog topic, hop into canva and upload it!
Use An Overlay
Now that your image has been added, it’s time to use an overlay so your text will be easier to see & read. You can make this black, white, or any color that matches your brand and will help the text colors stand out. You can also have a full image overlay, or just a square or half image one. For this example, I’m going with a full white overlay since I plan on using black and bright colored text.
To add an overlay, simply go to shapes > square, and then pull it over the full image. From there, you can adjust the transparency using the toggle bar on the top right.
Determine What Fonts & Colors You’ll Use
If you have specific fonts you use for your brand, you can easily add them in if you have Canva Work (they have a free 30-day trial if you’d like to test it out). If not, feel free to use their built-in font selection.
There are tons of different font combos you can put together. For example, you can use one main font, but then bold one keyword + change it to a bright color. OR you can match a serif or sans-serif font with a script font to add some pizazz to your pin.
In this example, I’m going with option 1. Full white overlay and one main font: Arimo. I also bolded all important keywords and changed their color to a bright pink.
Add Relevant Illustrations, Icons or Images
At this point, you can look for illustrations, or add any images that match with the headline of your post. I decided to add in pins that have gotten a good number of repins and saves since their related to the topic of my pin.
*Note: Remeber to add in any branding or logo materials to your pin as well!
Save Your Pin & Share It With The World
You’re done! Show off your beautiful new pin to the online world, and don’t forget to add your hyperlink and optimized pin description too when posting it!
Was this tutorial helpful for you?? Let me know! I’d also love to see the pin you created if you’d like to leave a link to it in the comments. 🙂
Want to save time designing pins? Check out these customizable pin templates!